Sega - Sonic DS Press Release (with comments from Yuji Naka)

Interview Data:

  • Interview Date: May 12 2004 (approximate date)
  • Interview Topics: Sonic DS, Project Rub
  • Interview Source: Sega external.png


Sonic DS (temporary title) and Project Rub (temporary title)

ELECTRONIC ENTERTAINMENT EXPO (E3), LOS ANGELES (May 10, 2004) — SEGA Corporation (Head office: Ota-ku, Tokyo, Japan; CEO and President: Hisao Oguchi, hereinafter referred to as SEGA) has confirmed plans to create content for Nintendo DS (temporary name — hereinafter referred to as DS), a handheld game platform Nintendo Co., Ltd. plans to release at the end of 2004.

SEGA will publish software titles that make substantial use of the hardware characteristics. Sonic DS (temporary title), the latest title in SEGA's popular "Sonic" game franchise - which has sold over 33 million units (cumulative total) worldwide to date - is being internally developed, as Project Rub (temporary title), a title to be played by a new method of innovative control — "rubbing" — that has not been used in the games before now.

SEGA will devise gaming experiences that maximize the innovative functions of "Nintendo DS" — the Dual Screens, Touch Screen, Wireless, Microphone, Dual Slots - offering gameplay experiences made possible by utilizing unique input peripherals that do not exist with existing game consoles.

Yuji Naka, SEGA's executive managing director and general manager of Development Head Office comments, "I am very happy to announce titles for the 'Nintendo DS (temporary name)' handheld game console, which will play a major role in the future game industry. DS has various innovative features like Dual Screens, Touch Screen and Microphone. Its great variety of input mechanisms has allowed us to create new forms of gaming that could not be experienced with previous games for the home market. For our first titles - Sonic DS (temporary title) and Project Rub (temporary title) — we have placed an emphasis on controls using a Touch Screen, which will allow us to achieved the concept of "rubbing," a unique and fun gameplay mechanic made possible by the DS. We will investigate a wide-range of gaming elements unique to DS, so look forward to future SEGA titles."

Additionally, SEGA will display a technical demo (special version limited to E3) of "Sonic" at the Nintendo booth from May 12- 14, 2004.

Titles to be released:

Sonic DS (temporary title) - Release date: (TBD)/ Price (TBD)
Project Rub (temporary title) - Release date: (TBD)/ Price (TBD)
Company names and product titles mentioned in this document are each company's registered trademarks or brands.


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